
“Just Do It” – Nike coined this slogan in the late 1980’s and it was chosen by Advertising Age as one of the top five ad slogans of the 20th century. The chachma behind these three words goes way beyond just marketing athletic equipment! It applies to various aspects of life. Whether you need to muster up the energy to go to the gym after an exhausting day at work or finding the courage to speak in front of a room full of people…you are always subconsciously saying to yourself ‘Just Do It’ in order to make things happen! One area that I find this phrase particularly applicable, and an area that I’m sure Philip Knight and the people over at Nike didn’t fathom it would have any bearing, is in regards to the shidduch scene! Whenever most buchrim spot an attractive meidel, we have a tendency to freeze up and not do anything! Instead we take it upon ourselves to do some Facebook/Google stalking in order to find out who she is and how we can get set up with her! The ball is in our court, and we are essentially looking to a 3rd party to have them take control of our destiny! Why don’t we seize the opportunity, go up to the meidel, strike up a conversation, and ask for her number? Why do we always look to a third party to make things happen instead of taking Nike’s advice, mustering up some courage, and JUST DO IT?







